Marijuana awareness campaigns are popping up everywhere in Colorado, sometimes in the places you would least expect. If you are a fan of arcade games and marijuana, you might have noticed a new cabinet pop up in your local dispensary.
“End Game”: Games for Ganja Gourmets
The new cabinet, advertising what appears to be a racing simulator known as “End Game,” is actually a cleverly placed advertisement reminding players that driving high, just like driving drunk, is illegal and can result in a DUI charge. After the ad, the player is offered a free round of arcade classics like Donkey Kong (or should we say, Dank-ey Kong), Frogger or BurgerTime (to inspire munchies, presumably).
“End Game” is part of the Colorado Department of Transportation’s ongoing “Drive High, Get a DUI” campaign. The campaign began shortly after the legalization of marijuana in Colorado and has utilized television ads, radio PSAs and posters in the past to remind marijuana users not to get behind the wheel after smoking.
The games didn’t end at the dispensary – during the 4/20 celebration weekend, CDOT partnered with Yellow Cab for a downtown event reminiscent of the game show “Cash Cab” where passengers were quizzed on the dangers of marijuana and driving. For every correct answer, passengers were given a credit for future cab rides (read: free designated drivers).
If you are facing DUI charges, our attorneys have several resources available to help you fight them.
DUI Matters – Denver Drugged Driving Lawyers
Source: http://magazine.good.is/articles/dont-smoke-and-drive-game Marijuana Awareness Campaigns Level Up: Arcade Games Take On High Driving
In Colorado, marijuana awareness campaigns are finding creative ways to reach the public, even in unexpected places. Suppose you happen to be a fan of arcade games and marijuana. In that case, you might have come across a new cabinet at your local dispensary that’s raising awareness about the dangers of driving under the influence.
Meet “End Game”: Not Your Average Arcade
The seemingly innocent cabinet, featuring what looks like a racing simulator called “End Game,” serves as a clever advertisement. It reminds players that just like driving under the influence of alcohol, driving while high on marijuana is illegal and can lead to a DUI charge. After the ad message, players are treated to a free round of classic arcade games like Donkey Kong (or perhaps Dank-ey Kong), Frogger, or BurgerTime (perhaps to inspire some munchies).
“End Game” is part of the Colorado Department of Transportation’s (CDOT) ongoing “Drive High, Get a DUI” campaign. This campaign was launched shortly after the legalization of marijuana in Colorado and has employed various mediums, including television ads, radio PSAs, and posters, to emphasize the importance of not driving after using marijuana.
The gaming experience didn’t stop at the dispensary. During the 4/20 celebration weekend, CDOT collaborated with Yellow Cab for a downtown event reminiscent of the game show “Cash Cab.” Passengers were quizzed about the risks of marijuana and driving, and for each correct answer, they earned credits for future cab rides, effectively providing them with free designated drivers.
If you face DUI charges, it’s crucial to have the right resources and legal assistance to fight them. Attorneys at Thomas & Ahnell, LLC, specialize in alcohol and drug-related driving offenses in Colorado and are well-equipped to help you navigate the legal process effectively.
These creative and engaging initiatives show that public awareness campaigns are adapting to meet the unique challenges posed by marijuana legalization, emphasizing the importance of responsible and safe consumption to protect both individuals and the community at large.
Do you have further questions or concerns? Call us or contact the attorneys at Thomas & Ahnell, LLC, and we will be happy to help.